Startups and Entrepreneurship

  • How to Build a Strategic Narrative
    • Who it’s from: Mark Bonchek via Harvard Business Review
    • What it is: A strategy for building your organization’s narrative in a way that truly tells the story of what you do and simultaneously engages consumers in a positive way.
    • Why we like it: Every startup struggles with it. Many established businesses rewrite it. It’s the narrative. Why and how you do what you do. Let HBR help!

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