Startups & Entrepreneurship

Where it’s from: Entrepreneur’s Lida Citroën

What it is: A list of clever, effective, and often inexpensive marketing strategies entrepreneurs tend to overlook.

Why we like it: These subtle marketing tips largely exist to start a dialogue rather than manipulate customers, allowing the quality of the product/service to recommend it; they are simple, effective, and cater to small businesses and startups.


Social Consciousness

Where it’s from: Entrepreneur’s Chelsea Berler

What it is: An article describing what “Socialpreneurs” are, namely “creative thinkers [who] with dynamic solutions for providing funds, products or services to their chosen charity while being able to provide solid profits to keep their business growing. Both sides of the business benefit the other.”

Why we like it: Social Entrepreneurship offers one of the only opportunities there are to create sustainable change and permanently aid a community or cause.


Socially Conscious Business/Social Enterprise

Where it’s from: Agora Enterprises’ Cal Milton

What it is: A blog post describing through impactful firsthand experiences precisely what a social enterprise is and what it is capable of doing to benefit those in need.

Why we like it: This post shows how profitable businesses can change lives –and eventually the world–simply by making socially conscious decisions.


Solutions to Poverty

Where it’s from: Agora Enterprises

What it is: A video explaining through real world examples why aid cannot provide a sustainable solution to the problem of poverty, but social enterprises which create good jobs can.

Why we like it: Temporary solutions to poverty are found through aid; poverty is eradicated through enterprise.


Sustainable Development

Where it’s from: Dambisa Moyo of The Wall Street Journal

What it is: An article describing how sustainable development solutions in impoverished nations, particularly those in Africa, cannot depend on aid which is inconsistent, easily pilfered, and even harmful; the only sure sustainability comes from enterprise.

Why we like it: No economically stable nation developed merely through aid, each grew from industry and enterprise; this provides a hope for the sustainable development of other nations.